Introduction to marketing and marketbased management. It should be noted that students who have not obtained at least 65% for their bcom honours degree in marketing management will in all probability not be considered for admission to the programme due to limited capacity. The key factors for successful marketing in small construction company are to follow a long term marketing strategy and develop new products that can better serve the changing needs of marketing. The decision problem faced by management has been translated into our market research problem in the form of questions that define the information that is. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
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